Across the UAE, Hong Kong and Singapore markets, Friends Provident International were keen to establish a community panel of high net worth individuals, to regularly assess attitudes to investment behaviour, as well as levels of brand awareness and changes within those measures.
Skopos London constructed a community panel with these high net worth individuals to facilitate a continuous feedback programme, helping to gain a ‘clean’ read on attitudes and behaviours. We employed a hybrid approach (for both recruitment and on-going programme management) using a mixture of web and phone routes.
The findings from this research programme have enabled Friends Provident International to recalibrate their marketing communications activity to engage more effectively and appropriately with this target audience of high net worth individuals.
