DHL

The Why

To explore the European same-day market with a view to identifying lucrative product development opportunities for DHL.

The How

Pan European qualitative research amongst suppliers and users of same-day courier services, plus key-competitor service quality audit, involving multiple shipments across a number of predetermined lanes – evaluating service quality alongside pricing strategy.

The What Now

Loss making operation turned around to become an important and profitable part of the supplier portfolio.

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